Privacy

Your name and email address. What you tell us about your sizing, your shape and what you like. The photographs you upload of your clothes and of yourself. The pieces we suggest and what you said about each one. Your messages with your stylist. Your bookings, your invoices and, if you are a member, your subscription.

Most of it is there because you put it there. All of it exists so that somebody can dress you well.

Photographs are the most personal thing here and they are treated that way. They are kept in private storage. They are never on a public web address, they cannot be found by a search engine, and they are not guessable.

When you or your stylist opens one, we mint a link that works for one hour and then stops working. If a page with your photograph on it were saved or forwarded by accident, the picture would be gone from it within the hour.

Marketing is a separate permission and the answer starts as no. You can choose to let us use your photographs in our own marketing, and you can take that back whenever you like. If you never touch it, we never use them for anything but styling you.

What taking that permission back can and cannot undo is in the terms.

Your stylist. If more than one stylist works here, only the one assigned to you. That is enforced in the software rather than by asking people to be careful: a stylist who is not yours cannot load your record at all.

The owners of Style Alchemist can see every client, because it is their practice and their responsibility. Nobody else has an account. We do not sell anything about you, we do not share you with advertisers, and there is no data broker in this product.

We are introducing an assistant called Glinda to help your stylist keep up as the practice grows. Two things about her that you should simply be told.

She reads the messages you send. She summarises what is waiting and drafts replies so that nothing sits unanswered for days. A person reads and sends every reply that reaches you. Glinda does not message you on your stylist's behalf.

If you are ever talking to her directly, she will say so. A help chat that is Glinda will tell you it is Glinda, in the first thing it says, every time. You will not have to work out whether you are talking to a person.

When she is reading, the text is processed by the company that makes the model she runs on. She sees only your own record. She cannot see another client, she cannot move money, and she has no way to reach either.

A small number of companies do specific jobs for us, and nothing beyond them: Supabase stores the database and the photographs, Vercel runs the website, Resend sends email, Stripe takes payments, and if you turn on notifications your browser maker delivers them.

We never see your card. It goes to Stripe and stays there.

When you tap through to buy something, you leave us for the shop, and that shop has its own tracking and its own policy. We do not follow you there and we are not told what you bought unless you tell us.

There is no analytics, no advertising and no tracking of any kind on this site. No pixel, no third-party script, no cookie beyond the one that keeps you signed in. This is unusual enough to be worth saying plainly.

Indefinitely, at the moment. Nothing here deletes itself on a timer, because your wardrobe is a record built over years and a stylist who cannot see what you wore last autumn is less use to you.

If you want something removed, or all of it removed, ask your stylist and we will do it by hand. There is not yet a button for it. We would rather say that than imply one exists.

Everything we hold about you can be exported in one file, on request, at any time. This is the reason Style Alchemist exists. The system it replaced had no way to get anything out, and watching two people nearly lose a decade of work to that is why the export was built before most of the rest of it.

Ask your stylist, or write to us through the contact page. A person answers.